2015/06/24

創新因子自我檢視

以下將各項創新因子以電子商務網站為基礎,衍生意義加以闡述。已經營電子商務網站或未來擬投入的讀者,可以自我檢視是否具備創新因子,或是規劃加強不足之處。

1. 創意(creativity)業者將舊的要素重新組合賦予新能力,或執行一種全新的、從未出現的產品/服務等形式。

2. 品質管理(quality management)業者藉由不斷改善電子商務網站在商品與服務品質的管理上,藉此減少物質的浪費與損失。

3. 服務品質(quality of service)業者為達到顧客的要求下,其服務優越性增加的程度,可超出顧客期望之水準。

4. 變動的規範架構(changing regulatory frameworks)業者藉由改變現有管理架構與政策來提供創新服務給予消費者。

5. 組織控制(Organizational control)業者利用控制程序,檢視目標達成程度,透過對員工的回饋以及不斷調整系統運作,修正錯誤,以確保完成目標。

 6. 組織學習(organizational learning)組織透過反思與探詢的良性對話方式,來提升組織的創新能力。

7. 科技管理(Management of Technology, MOT)業者提供創新的科技管理軟體、工具,協助消費者在電子商務網站從事的各項活動。

 8. 決策制定規劃/程序(Decision making plan/process)業主雖採集權式制定決策,但亦會與員工進行商討,決策制定快速且組織結構為平坦式而非結構化。

9. 流程評估及控制(process appraisal and control)業者藉由提出創新的流程評估及控制,來找出更好的管理方法。

10. 有效的程序(effective procedures)業者提出創意的想法,將其轉換為消費者所需要的新商品與服務。

11. 效率(efficiency) 業者提供有效率地服務項目,進而提升消費者的消費意願。

12. 關係網絡與研發(networking and R&D)業者透過網際網絡的合作提出創新服務,並且藉由研發技術來達成合作目標。資訊通訊科技上的投資(investment in Information & communication technologies, ICTs)業者對資訊與通訊科技上進行投資,使其可以更多元的方式執行訊息傳遞及擴散活動,不斷提升與消費者的溝通效率。

13. 資訊科技能力(IT capability)是一種電子化知識管理工具,業者將電腦與電信技術加以結合,開發新技術,進行語言、圖像、文字和數字等資訊的處理。

14. 相容性(compatibility)業者開發新技術時,組織相關系統間的資料或作業可相互容納共通的程度。

15. 科技革命(technological revolution)業者藉由科技革命的創新,改善電子商務網站的服務。

16. 形象(Image)這一概念包含了標誌(包括標準字和標準圖形)和一系列配套設計。一套企業識別系統(Corporate Identity System: CIS)通常有特定的指引,用以指導和管理相關的設計。

17. 有效溝通(effective communication)業者與消費者建立共同性的一種管道,以語言、文字或圖像等,經由適當的表達方式傳遞訊息、交換意見,藉此分享資訊、知識和意見。

18. 協同合作(collaboration) 業者藉由彼此間的合作,來改善網路商店的服務。

19. 獎勵(rewards)業者提供內在或外在的報酬給予消費者,進而吸引消費者至網站消費。

20. 品質(Quality)業者提供品質的創新與改善,滿足消費者的需求與期望。

21. 團體合作(cooperation)業者提供消費者在工作、休閒或社會關係中,為追求共同的目標、相同喜好,或加深彼此關係,而以一種協調的方式一起行動的環境。

22. 市場知識(market knowledge)企業創新過程中,所有與市場相關的資訊,包含顧客、競爭者等,攸關目前及潛在外部利害關係人之相關知識。

23. 智慧財產權(Intellectual Property Rights, IPR)業者透過開發新的系統、網頁設計及影像,並申請專利權,以保護其創新成果。

24. 顧客知識管理(Customer knowledge)業者運用網路取得消費者的群體知識,再加以於企業內部共享、應用,來提升業者的競爭力。

25. 第三方物流(third party logistics, 3PLs)業者透過與專業的物流組織或企業(如:將卸貨、倉儲、搬運等功能委託給專門的物流企業)合作,進而提供業者物流服務的企業。

26. 價值網(value network)業者提供有形或無形的交流管道,作為與消費者互動的方式。

 27. 資訊比對(information mapping)業者應用資訊分類的技術,以利理解、使用與記憶,消費者相關資訊之運用。

考文獻如下
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